This is the first and the most important step to take when looking to generate leads on LinkedIn. It may seem simple, but if not properly done, it may negatively affect your entire purpose for being on the social media platform. Your profile says a lot about you and what you do. First, you should note that generating leads for your business involves connecting with both people you know and those you don’t know.
Also, the first impression matters a lot as you can be easily marked as spam if your profile does not properly explain who you are and what you do. This invariably means that you need to do all you can to ensure that your LinkedIn profile is optimized for connecting with prospective leads.
The most important factor to look out for when optimizing your LinkedIn profile is what prospective leads see when you request to connect with them. After sending a request to connect, LinkedIn users may choose to view you in one of two ways which include opening their notification bar or visiting your profile page.
If a user opts for the former, he/she may only see your name, title and the beginning of your message whereas a visit to your website will provide them with all your information including your profile picture, company, and work experience. If users are impressed with what they see, then they will probably accept your request which will make it relatively easy for you to generate leads. Here are important things to do when looking to optimize your LinkedIn profile:
Your Name – The name you want to use on LinkedIn is important as it will go a long way to make it easy for people to find you. Unlike other social media platforms, it is advised to avoid using nicknames on LinkedIn. You should consider spelling out your real names and that of your business in the right order for the best result.
Use a Profile Picture That Looks Professional – When I first signed up for a LinkedIn account, I immediately uploaded one of the pictures on my mobile device without considering whether it works well for what I do or not. But with time, I came to realize the impact that a professional looking image may add to the success of your purpose on LinkedIn. Also, apart from being professional, it is advised to ensure that the photo is clear and charismatic. If you are not sure about the best outfit, you should consider looking at what other people in your target company are wearing and then do the same.
Write an Eye-Catching Title – Your title or headline is another important component of your profile that should be properly created. As already mentioned, your title is one of the things users will see in their notification when you send them a connection request. For this reason, you should ensure that your title is attention-grabbing. Also, it is best to ensure that your title reflects and explains what you do for easy generation of leads on LinkedIn. For the best result, you may want to consider using the job description of the position you hold in your company or that which you are looking to hold (For jobseekers)
Get a Customized URL – For the successful generation of leads, you will need to share the link to your profile page with users every now and then. For this reason, it is advised to get a short and custom URL to make it easy for LinkedIn users to find you. Having a short profile page URL that consists of the social media link and your name i.e linkedin.com/yourname is relatively better compared to a long one that includes scattered numbers and letters.
Take your Time – When optimizing your LinkedIn profile, it is best to take your time to make it perfect. Carefully and gradually fill in all the required spaces for a world-class profile. Also, you should consider reading through your profile repeatedly for errors and mistakes.
Write a Short and Detailed Summary – most LinkedIn users prefer to read through the summary of prospective connections as it is supposed to explain virtually everything about them and their business. This is the reason why you should ensure that your summary is short and interesting. Also, it should make your reader to feel welcomed – not too formal and not too informal. This doesn’t mean that you should use slangs and buzzwords as it may give your audience a negative impression about you. Consider listing your experience, skills, achievements, projects, languages, and awards in bullet points, if any. At a glance, your profile should look like a CV or resume but it should be more conversational compared to the latter.
Make Connections – It is advised to make connections as fewer connections may send a negative message to prospective leads. For instance, some individuals may conclude that users with fewer connections are either not good enough for other users, are scared of connecting and associating with other users, or that they are not comfortable being on social media platforms. To avoid sending the wrong message, consider adding about 30 to 100 connections. Even with this, it is advised to avoid sending connection requests to people you don’t know to avoid being marked as a spammer.
Get Recommendations and Endorsements – you should consider requesting recommendations and endorsement from your employer every now and then as this will go a long way to promote your profile. However, do not show too many recommendations so as not to look like a weirdo. Carefully choose which recommendation you want to show and which one you want to hide for the best result.
Make it Easy for Your Audience to Find You – You can do this by adding your email address or your user names on other social media platforms to make it easy for prospective leads to find you. Many LinkedIn users forget this, but it is one of the most important things to do when optimizing your profile. Read on for tips on how to Add Connections to Your LinkedIn Network.